Shifting to e-commerce? Ask yourself these two questions
The word of mouth says that shifting to e-commerce business may be the best move a businessman or entrepreneur can make. But, what they do not tell you that similar to many business techniques, it also requires risk and consequences. Though these risks and consequences only happen if one fails to have a plan. Here are some things to consider before jumping to the world of e-commerce:
Do you have a plan?
Shifting to e-commerce business, though the process can be smooth with the help of online features and platform options, still does not escape you from the fact that -- you need a plan. Business plan, strategic plan, or whatever plan you call it, you need to know the world you are entering.
It is not required to ask a business advisor on the initial steps or guidance all throughout. This may be an option but they will be asking for fees. By simply asking fellow entrepreneur friends and sellers in e-commerce, you will have an idea of what is it like in their industry. With all the inputs and opinions you gathered, you now know the strengths, weaknesses, and things to improve that you can apply to your store.
By a simple question, your connections can grow. Do not be shy as this is normal and must be experienced by every seller. Now, work on your plan. What do I want to achieve? What brand impression should I give the customers? How can I reach a wider audience? Have answers and fallbacks to every question.
Where are you selling?
The platform that you will choose in creating your online store is essential for the growth of your business. Shopify is booming in the e-commerce industry for its features and pricing. For low value, you can start and run your own business with ease. It is suggested that a seller must choose an e-commerce wherein most potential customers can be easily familiar with the interface so that it can boosts sales more.
Physical store and e-commerce store differs in retaining customers and attracting new ones. What are the strategies you used in order to invite potential buyers to visit your shop? Is it because of the Instagram-worthy interiors? Is it because of the friendly and easily approachable staff? Or is it because of the free coupons every time they purchase an item? If yes, then how will you incorporate this strategy once you shifted on e-commerce?
In Shopify, there are various ways of marketing alone. For instance, the SEO option. You can hire experts that will help customize the appearance and layout of your website and make it appear on the top searches as well as customizable discounts to give your customers upon checkout.
Overall, every business move comes with a risk possible. But, a wise businessman can take the fallback and rise up again. With proper planning and the right choice of platform, consider your business in good hands.